San Diego’s car market is rapidly approaching 2025 with a heavy mix of challenges. From EV rollouts to global trade drama, there’s a lot happening in America’s Finest. If there’s a possibility that you’ll be in the market for a car in 2025, here are six key trends that’ll steer our local market in the year ahead.
The EV Surge Zaps Up
Electric vehicles are no longer just a niche thing—they’re going mainstream. In San Diego, EVs already make up over 22% of new car sales, and with 15 shiny new models hitting U.S. roads in 2025 (including Hyundai’s family-friendly Ioniq 9), and that number is only going up. For local buyers, that means more options—and maybe fewer excuses to stick with gas.
Serious Tariff Surge Incoming
Talk about a speed bump for San Diego: potential tariffs on cars from Mexico and Canada leave the impression that some vehicles may be pricier. Automakers like GM and Ford, which rely heavily on factories south of the border, might pass those costs along to buyers. For San Diegans, that could mean even tighter budgets or exploring alternatives like used cars or EVs with incentives.
Used Cars Stay in High Demand
Used Civics and Corollas are still the top picks for San Diego drivers. Why? They’re dependable and relatively affordable. If new car prices climb due to tariffs or inflation, expect more folks to flock to the used lot. However, they aren’t just popular in San Diego; they’re commanding serious price tags. According to recent reports, the average price for a top-selling used Honda Civic in the area is $28,072. That’s high for San Diego but it speaks volumes about consumer preferences. San Diego drivers continue to prioritize reliability, fuel efficiency, and practicality, gravitating toward models like the Honda Accord, Toyota Camry, and Toyota Corolla. These cars aren’t just solid daily drivers—they’re also holding their value remarkably well, making them a smart choice in a fluctuating market. If you’re shopping used, expect stiff competition for these in-demand models.
More Buyers Are Plugging into Incentives
California’s aggressive EV incentives are doing their job. From rebates to tax credits, the Golden State is making it easier (and cheaper) to go electric. If you’re shopping in 2025, keep an eye out for programs that can knock thousands off the sticker price of your next EV. Pro tip: act fast—those incentives often run out quickly.
San Diego’s Growing Appetite for SUVs
Bigger is better—or at least that’s the vibe in San Diego. SUVs, especially electrified ones like Hyundai’s Ioniq 9, are dominating the conversation. They’re practical for families, great for road trips, and now a little less guilt-inducing thanks to electric options. Expect the SUV market to keep rolling strong into 2025.
New Car Registrations Are on the Rise
After a rough few years, new car registrations in San Diego are trending upward. The 4.6% growth in 2024 signals a market bounce-back. If the trend holds, 2025 could be another strong year for sales—good news for local dealerships and buyers looking for fresh inventory.
Bottom Line
San Diego’s car market is gearing up for a dynamic 2025. Whether you’re eyeing a new EV, hunting for a used Honda Civic, or just trying to make sense of all the changes, staying informed will put you in the driver’s seat. The road ahead may have its twists and turns, but one thing’s clear: it’s going to be an exciting ride.